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discount code

Nixon has been the premium lifestyle accessory brand of choice for independents, creatives, and free-thinkers the world over. Sold in over 90 countries, they've built a global following of people living unbound lives and This is a story of how I made a positive difference to the use of this platform by enhancing the checkout process.

To comply with my confidentiality agreement I have gained approval to post these designs on my portfolio as this product bloomfilter is available in the app store.

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THE PROBLEM

How might we improve the country selection process?

In this feature, I was given the opportunity to explore the process of enhancing the checkout experience for an e-commerce brand called “Nixon”. The goal of the project was to reduce cart abandonment rates and improve overall user satisfaction during the checkout process with a focus on adding a discount section for First Responders.

Problems observed from user behaviors

Several issues were highlighted that contributed to high cart abandonment rates, were complicated checkout forms with discount options and no discount codes, unclear shipping and payment options, Lack of truck signals and security assurances.

Requirements vs. Observation

The checkout logic was too complicated due to business previous decisions to hide the discount code — users struggle to understand where and when to add the discount code and quit in the face of excessive effort required on their part.

The most difficult part of the checkout was how to allow first responders to add their discount while verifying their identity. The users have to be verified first responder to be able to get the 10% discount given for COVID.

Product requirements from Business

After the interface is evaluated from the users’ perspective, we dive into the business details through an interview with the client. Questions about business limitations and current obstacles are raised. Added feature of ID.me disocunts for first responders was aslo requested to be added to the current experience.

Setting up for solving the problem.

Almost every brand was taking on this big feature and Nixon surely did not want to be left behind. For an e-commerce it’s important to keep up with consumer trends and behavior shifts. This could not be left as is.

 

Recognizing the importance of mobile users, we focused on optimizing the checkout experience for mobile devices. We planned for a mobile-first design approach, ensuring a seamless experience across different screen sizes.

MY ROLE

UX Designer / Acting Manager

Date: Aug
The majority of our tools the users were using were the on web and it disturbed the workflow when they 

Problems observed by users
The majority of our tools the users were using were the on web and it disturbed the workflow when they 

Problems observed by users
The majority of our tools the users were using were the on web and it disturbed the workflow when they 

In this feature, I was given the opportunity to explore the process of enhancing the checkout experience for an e-commerce brand called “Nixon”. The goal of the project was to reduce cart abandonment rates and improve overall user satisfaction during the checkout process with a focus on adding a discount section for First Responders.

Team Collaboration

Although I was the lead designer on the team, I collaborated hand in hand with the business and development team for technical constraints. Designs are easy to produce, but if you can’t ship them to the finish line, then whats the point.

With everything going remote and dealing with new waves of COVID, Communication was extremely important to share the vision and understanding the requirements. This helped create a good relationships with the Dev team and bridge the technical language gaps.

THE DIRECTION

UX Designer

THE SOLUTION

Problem Solved

THE CHALLENGES

UX Designer

THE AFFECT

Users & Business

THE LEARNING

Key Takeaways

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